🌐 Website:	https://www.homesec.com.au/
®️ Logo:
📝 ABN:	50 150 013 513
📝 Credit License:	150 013 513
💰 Loan Amount	$20,000 – $2,000,000
⏲️ Loan Term	1 – 10 months (occasionally longer if required)
💸 Unsecured Loans?	Loans must be secured against Real Estate Exit Strategy must be viable – generally one of; refinance, cash flow injection or the sale of an asset/property. Bad credit business is not a problem.
⌚ Lender Requirements	Trading for at least 6 months Turnover greater than $5,000 per month
📃 Required:	Basic business information and loan requirements
⏱️ Response Time:	Genuinely fast loans – not just advertised but the core focus of the business.
🌝 Easy to Apply:	Yes, fully online (expedited application here)

The Nitty-gritty

Credibility & Company Story

HomeSec Business Finance has been one of the leading non-bank Australian lenders since 2004. They’ve been around long before the term ‘FinTech’ was invented but have always understood the demand from businesses to access funds fast. Forgetting complex lending algorithms and tech solutions to integrate with your accountancy software the firm has just always understood the need for its staff to act quickly at a time when business owners need it most. 

Joint-CEO Paul Stone has more than 30 years of experience in the finance industry and has been the face of the business, seeking to bust the myth that small business loans are a scary proposition. 

HomeSec Business Finance looks to combat these views with a straight-forward lending solution that any business can apply for. Security is required but it’s clear where HomeSec are positioning themselves in the market. If you’re currently in the midst of a temporary business crisis but are sure it’s only for the short term (1-10 months) then HomeSec Business Finance is there to help. Bad credit businesses and tax debt is OK. The firm boasts of their short term business loan solution as ‘legendary’ and whilst it might be quite a strong superlative it’s clear their solution has helped many business owners navigate some tough times. Even acting after hours and on weekends to ensure its clients receive financing before upcoming deadlines that could cause their business to fold. 

HomeSec is one of the founding members of ASTLA. The Australian Short Term Lenders Association is a self regulating governing body for Short Term Business Lenders across Australia. Since 2016, HomeSec Business Finance has been partnered with Prospa Business Loans. All customers reaching out to HomeSec seeking unsecured business loans are passed through to Prospa. The fact the market-leader Prospa has been happy to establish a partnership with HomeSec Business Finance boosts their credibility in our eyes.

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HomeSec Business Loans Client Reviews

Analysis of Client Reviews:

Of the six reviews that can be found on Google, it would appear only three of them actually relate to businesses that have tried to take a secured business loan from HomeSec. Two of these three reviews rate HomeSec Business Finance as 5*, praising how fast customers receive a yes/no response and the fact that funding is possible in 24 hours. The third HomeSec Business Finance review believes them to be unprofessional and time wasters. In this instance it would be likely the reviewer never received finance from HomeSec but was clearly unhappy with how their case was handled.

The three remaining HomeSec Business Finance reviews all complaints of email spam with one even suggesting they have tried unsubscribing. It would seem HomeSec would certainly benefit from more focus on its marketing from both an operational and brand point of view. These three reviews, from people who aren’t even clients, rate HomeSec as 1* and bring down the HomeSec Business Finance Review score on Google.

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HomeSec’s Online Platform

HomeSec has a no-thrills, easy to navigate website. Information is featured on their two product offerings – short term business loans and 2nd mortgages. Promotional videos feature the company CEO, Paul Stone, highlighting when a small business loan from HomeSec could be of use and what businesses need to do in order to apply. Applications can be made through a simple 2-stage online application form and often conditional approvals can be given over the telephone.

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HomeSec Loan Compatibility

• Startup: Yes, early-stage businesses can be accepted.
• Bad credit: One of the main reasons businesses opt for HomeSec is that a borrower’s credit history is irrelevant.
• Sole trader: Yes, HomeSec can work with sole traders.
• Established business: Yes, HomeSec can provide loans up to $2,000,000
• Turnover: There are no minimum turnover specifications.

Even during the coronavirus crisis, HomeSec has been keen to stress they’re still available for financing when many other lenders are delaying approvals.

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